2015, The Vision, Media Trends and Challenges
Who will own the future of digital media? This vast market will be ruled by those who understand the demographics, the expectations and the technology and are able to bring all these elements together in the seamless delivery of content for a very demanding audience.
Traditional monetization models are under threat while new ones are still immature. The next five to 10 years will be turbulent in the media industry as new and established players compete for the market. Only those who embrace the new paradigms and prepare for a nonlinear future will survive and thrive. READ MORE.